Do you want to get noticed in 2016?

Digital Marketing is about creating content for the media to consume, in order to stand out a piece has got to attract attention. Have you wondered how to get noticed in 2016?

It starts with a strong headline, this has been a common threat in this last week. I have been discussing headlines and subject lines on both emails and blog posts. It can be a challenge to find a phrase that catches enough attention for the reader stop and read on. I see too many headline that just do not do it, there is nothing to peek the interest of the reader. There is no promise of a solution.

Digital Marketing. How to get noticed in 2016 with AIDA

The title of this blog post is very clear, the subject is Digital marketing and how to get noticed in 2016 and there is a hint how to do it. The key to a developing a good headline is to understand the trigger words for your audience. What is it that is going to attract Attention create some Interest trigger a Desire that is followed by an Action.

AIDA is a tool that originated in the 1890s from the direct response industry, and the early advertising models of the sales pioneer, Elias St. Elmo Lewis, the concepts were developed over the next 20 years to the current form AIDA in 1921 by C.P. Russell.  You can read the progression here https://en.wikipedia.org/wiki/AIDA_%28marketing%29

Get noticed in 2016 with AIDA

The point is copy or posts for the sake of posts while interesting do not serve our readers or our business. Check out the video below and discover how AIDA can help you.

2015 was the good year 2016 is going to be even better. If you want to see what digital techniques combined with direct response tools like AIDA can do for your business.

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To your success

Paul Harvey

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I have started a weekly woodland walk; it is a time to get away from the computer, think and make a few videos. Okay, the phone is a computer of sorts but at least I am walking!

I started making these talking head videos, exploring ideas to be written up later, but I have decided to put the video out raw, so to speak. I am calling them “Woodland Walks and Marketing Talks.”

In this video, I am speaking about the importance of having a clear intention.

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Click to [tweetthis display_mode=”button_link”]Are you beginning with the end in mind[/tweetthis]

It was Stephen Covey who said “begin with the end in mind” it is a quote from his book “7 Habits of Highly Effective People.” In my highly abridged interpretation of his message, it is about seeing our actions as part of the bigger picture so that what we do or create leads us to a goal of our choosing. The book is a good read, although you have to commit to the “7 Habits” to make them work for you.

I was looking at, “begin with the end in mind” from a marketing perspective. The story in the video was about a project that was completed but did not hit any one success criteria.

The lack of objective, or the wrong objective is not uncommon, and I have seen this in many projects where the material is created, and it does not fit in with the current marketing process. I remember a project where the primary sale happened on the telephone but the telephone number was buried on a website contact page.

Are you working with clear objectives?

What I do for clients is help clarify what is important, so we have that goal and then we break it down into manageable steps that can be communicated through the different channels into the market. The channels can be social media, your website, or printed material.

With more clarity in the marketing process and defined action you will find more success with new leads, contacts, and extra sales. Of course, the objective is to create more sales but that has be done by creating value and demonstrating that you are giving value. It is all about being more strategic, having a plan so that you present the right mix of content that builds trust and offers that lead to sales.

The client implements the outcome, or I provide the resource and support to do that. Do you have any questions?

Book a Discovery Call, it is a free opportunity to explore.

Here’s to your success,
Paul Harvey

I would be the first person that will tell you a good testimonial is a highly valuable on your website or other promotional materials.  The reason for this is that a testimonial says more about you or your product than you can ever say.

It is called social proof, and it brings both validation and credibility to the product or business.

Here are a few everyday examples.

1)Take a look at some of the insurance mail pieces that pop through your letterbox, there will always be a picture
of someone saying how easy the claim process was.

2) Look at Amazon or Ebay, when offered a choice between similar product and price it is the feedback or reviews that swing the decision.

3) If you are a business user on Linkedin, notice how it prompts you to endorse your contacts.

We know all of this is important. So why is it so difficult to ask your customers for a testimonial. Also, when you ask why is it so difficult to get something that is worth using in your publicity?

First, it is a bit embarrassing to ask, it’s like asking for a compliment, and I was told by my parents that it was not polite.

From the other side on the receiving end of the question and being asked to give a testimonial, most people ( myself included ) do not know what to say. Or find it had to frame the words well.

Paul is a really great guy, very friendly.   Fred Smith  (while nice to know that Fred thinks I am great it does not say much.)

The key point, receiving a good testimonial is about timing. The customer needs to be in the right frame of mind,  the best time to ask is when the experience is fresh. But for practical reasons it is not always the best time to ask.  So how do we get a supply of strong testimonials and endorsement?

The best solution is to use a survey and structure it in such a way that customer is giving an opinion.  You can use this material to create all the testimonials that best serve your cause.

To find out more see the testimonial took kit

[tweetthis]A great testimonial is like a golden nugget.[/tweetthis]