Digital Marketing. How to get noticed in 2016 with AIDA

Aida

Do you want to get noticed in 2016?

Digital Marketing is about creating content for the media to consume, in order to stand out a piece has got to attract attention. Have you wondered how to get noticed in 2016?

It starts with a strong headline, this has been a common threat in this last week. I have been discussing headlines and subject lines on both emails and blog posts. It can be a challenge to find a phrase that catches enough attention for the reader stop and read on. I see too many headline that just do not do it, there is nothing to peek the interest of the reader. There is no promise of a solution.

Digital Marketing. How to get noticed in 2016 with AIDA

The title of this blog post is very clear, the subject is Digital marketing and how to get noticed in 2016 and there is a hint how to do it. The key to a developing a good headline is to understand the trigger words for your audience. What is it that is going to attract Attention create some Interest trigger a Desire that is followed by an Action.

AIDA is a tool that originated in the 1890s from the direct response industry, and the early advertising models of the sales pioneer, Elias St. Elmo Lewis, the concepts were developed over the next 20 years to the current form AIDA in 1921 by C.P. Russell.  You can read the progression here https://en.wikipedia.org/wiki/AIDA_%28marketing%29

Get noticed in 2016 with AIDA

The point is copy or posts for the sake of posts while interesting do not serve our readers or our business. Check out the video below and discover how AIDA can help you.

2015 was the good year 2016 is going to be even better. If you want to see what digital techniques combined with direct response tools like AIDA can do for your business.

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To your success

Paul Harvey

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