Why is my advertising not working and how to fix it

My advertising is not working

It’s always quite interesting when this question comes up because the answer invariably is not easy.  When a business is spending resources on advertising and not seeing results, they need to ask questions. 

However the problem often goes back beyond the advert, is the product or service being advertised something that is wanted or needed?

When looking to create any form of advertising the first point of action is who wants the product and is there a need or desire for the product in the target audience of your advert.

Quite simply the reason that advertising is not working is that general advertising to a general audience is likely to get general results.

The video below is a short review of the processes around advertising.

Remember digital marketing means measurable, targeted and trackable advertising.

Book a strategy call and let’s see what is possible for your business.