How to build your audience, simple, turn up your audience expects it!
Whatever the content platform from writing your blog to keeping up with social media it is consistency that counts far more than the quality of the content. The search engines and social media platforms are the information pipes of society, and they will reward those that provide the water as in our content to flow in those pipes.
How to build your audience and with your social credit score
Just like your credit score, it improves as you pay the bills on time every month. Consistent writing and posting develop your social capital with the platforms and your audience. That is how to build your audience.
Posting a blog weekly and publishing and daily social media activity change your life. Yes, it will cost you time, but the rewards are worth the investment.
Over the last year, I have invested time on the social platforms, but I am not the best avatar for this strategy. A bit like the builder with the half build house I am not a shining example as my blog posting can be erratic. I tend to focus my creative efforts on my customers, and I think I wanted to see the results before I committed my time and limited resource.
Is it Quality or Quantity
Then, of course, we get to the question of quality or quantity. If I am going to commit to daily writing does quality matter? Yes, and No. We are in a busy world and people while interested; they do want to read something of value, and they want to be entertained.
Reality check: As content creators, we don’t just arrive on the scene polished and ready to deliver gems of wisdom. We have to find a voice and subject that resonates with the audience and the only way to discover that is to write a lot and get it out there. In some ways, your audience will find you.
Unknown to Well known in 30 Days
So when I returned to LinkedIn earlier this year, I was both impress and inspired by Kristina Evans. In the space of 30 days, she went from unknown to well know just by writing 3 posts a week and commenting on LinkedIn. Clearly showing up and writing was what mattered. I reached out to Kristina, and she was kind enough to get on the phone and talk about her journey.
This recording has been around a while, the audio plugin I use on this blog did not work on mobile phones. I resolve the issue by uploading to YouTube, with a few images.
The recording is worth a listen, Kristina explains her journey and gives a few insights into how life changed now she as a following. Incidentally if written content is a chore video and audio can be a more forgiving medium to express your ideas. You can find my daily videos on the market-that Facebook page.