Are you working with the Golden hour? Social media for many businesses is a fact of life, part of the business day. We all put loads of effort into creating content and put it out into the world in the hope that it will be engaging and help us find the perfect prospect.
So how does it feel when that perfect post gets no attention?
I know it gets very frustrating. The first thing to realise is that the content needs to be multifaceted. So work in themes and cover the matter from various angles over a few days. That will help attract the attention of people who are interested in that subject, and because you’re posing similar content over a few days, it will build the interest.