Archives March 2014

What is Facebook for ?

facebook logoThis was the question I was asked today.

” What is Facebook for?”

Well is an interactive medium where you can communicate with friends and family.

 

 

” But I do not want to communicate with people I hardly know and if they are friends and family I will ring them up or send them an email.”

Ok so why did you get a facebook account says I.

“Because I was told it would help my business, and now all I get is silly emails about the price of fish.”

I think helping the business was true 12 months ago but now I am finding it hard to justify. For a new page on this social network there must be a source of traffic and you must be prepared to interact with any comments received. In short you have to put in both money and time.

In my clients busy schedule there is no time for a status up dates or photo sharing. I have put the profile on lock down at least if the emails stop they may calm down. This does have me thinking as this is the second client profile I have locked down in a week.

Facebook your day may be coming when the audience is no more.

The Poor Facebook Reach Affair

 

Facebook Reach

Poor Facebook Reach

I have been shocked of late at how poor facebook reach on pages has become. We have known this has been happening for some time. They are really tightening the screws and it is almost a fully pay to play environment for a page profile.

I was reading a post on Social media today by Laurent Francois.  He opens the post with. “It’s not an urban legend: the organic reach that a brand gets through a fan-page is collapsing.”

Facebook are saying the right things, it is all about engagement and interaction. They have a point if people are  not writing on your page and commenting on posts than you are not engaging. But wait a minute if they cannot see your post because facebook is not showing it to them, then how can they engage. Lets be fair these people did like our page which in my book does mean they want to see our news feed.

This is a circle here that needs to be broken. Of course facebook would like you to break it by paying them money. Well if you have the budget and can track facebook activity directly to sales income then paying is a good option and very effective it can be with the right targeting. However I know most people came here because it was free and paying was not part of the deal. But for some facebook is a successful sales environment see last post.  Which-social-media-platform-drives-sales

If this option of paying is not on the table then look to promote your posts in other media, email , twitter etc. If you have a new page and looking to build traction without external support using email or another working list then advertising is the only option. Then you have to ask is it really worth it?

There is a game being played out here, who owns the audience? I think we are only just at the start of it see the full article on Social Media Today Laurent makes  some interesting conclusions and in his opinion Facebook could loose this battle. For the full article see here  or click the image below.

Despite all I will stick with FB for the moment hence the comment box.

Comments

comments

reach

Social Media today

Which Social Media Platform Drives Sales

Social Media Logotype BackgroundWhich Social Media Platform Drives Sales. What started as a nice place to hang out and meet people is really bringing in the sales. In the beginning social media was seen as a another channel into the market place, with emphasis on the social. A place for the trivia of life.

Now it is the place to be for a large sections of the populace. Once that critical mass was reached the big brands had to follow and they moved in with money and professionalism. The pictures of lunch mover over for images of real food and brand campaigns.

The sales are really happening and a new report from Shopifi.com shows how. They analysed data from 37 million social media visits that led to 529,000 orders. Most of these sale came through Facebook which had the highest conversion rate for all social media e-commerce traffic at 1.85%

There were some surprises in the stats, click the image below to see the full report and info graphic.

How does the help you are you getting sales through social media? Regardless of this success social media must be seen

as another channel in your marketing plan and integrated with other tools. What this report does not show is these successes related to other aspects of the marketing mix, for many of the larger brands social media is one of many sales tools.

For the smaller business you have to be on social media but is worth reviewing the process. While this is working for the brands social media does take time energy and resource. Make sure it is right for your business and fits in with other sales marketing processes. There may be other more direct channels that could serve your business better.

 

Social Media Platform Drives Sales

Which Social Media Platform Drives Sales

The shopify.com report