The Golden Hour

Are you working with the Golden hour? Social media for many businesses is a fact of life, part of the business day. We all put loads of effort into creating content and put it out into the world in the hope that it will be engaging and help us find the perfect prospect.

So how does it feel when that perfect post gets no attention?

I know it gets very frustrating. The first thing to realise is that the content needs to be multifaceted. So work in themes and cover the matter from various angles over a few days. That will help attract the attention of people who are interested in that subject, and because you’re posing similar content over a few days, it will build the interest.

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Digital Marketing is the Story of a Sale and Touchpoints

digital marketing

The Digital Marketing Review

What happens in a digital marketing review, it is always about the story of the sale and we explore your touch points

We explore the journey that you want your prospects to take. That is the journey where they discover a problem and the problem becomes a pain. It ends with them deciding to do something about it.

The idea is they will use you and your services to remove that pain. It is often called a sales funnel or the sales journey.

There are many stages on that road to the sale, however, there are three specific points that we can work with, and these are that the mindset of the prospect.

See the Video below

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Are you working with a content plan

What do I write about?

It is a common theme I hear from clients, this issue has a home, and I will get to it. The first question must be are working with a content plan?

I know I in my business I do not send enough email and it is such a powerful tool. Most successful online businesses have email marketing at the core of their marketing strategy. It is a measurable one to many communications tool, it is cost-effective, and has a fantastic return on investment.

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