Fears Risk and Scarcity is a powerful driver.

There was an advert on a few websites last week; it was for a face mask. Of course, it was a reaction to COVID19, but what is driving the panic. To me it is all about, fears risk and scarcity. 

The advert led me to write a post for LinkedIn called 

Where is the opportunity or wave to ride? Sadly fear is a powerful driver.

The guys at AusAir have been developing a face mask for the last four years as a response to air pollution in Australia and the Far East. It filters out the PM10 particles and uses botanicals to mask the smell of city life and pollution.

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