Move your marketing to the next level

Are you looking to move your marketing to the next level?

Paul HarveyHave you thought of joining a webinar based training and support group?

Following a recent post on Facebook I have been thinking about how to serve those looking to market their own projects. Over the last few years it has been getting more difficult to make a mark in both the on and off line world.

In my opinion much of this is down to the growth of media channels, our customers are now spread out across a range of platforms. Keeping up with it all can feel like running backwards.

During this time I have developed a system that simplifies the process taking out much of the running. It is something that can be applied to any size of project although does require funding.

The internet has moved out of FREE both Facebook and Google are now pay to play environments. We can lament the passing of free traffic or see it as a great opportunity. The combination of a little money spent in the right places and some free web visitors can take your project above the competition that are still looking for a free lunch.

If you are looking to move your project to the next level and would like to be part of a webinar based training and support group please complete the form below.

There is no obligation in this, it is just a fact finding mission on may part. Any information that you give will be in confidence and will support the development of a programme.

I look forward to reading your comments

Paul Harvey

 

Marketing Training & Support Group

 

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Email Crushing Twitter & Facebook

Email Man
Email Tips the Balance

“Email crushing twitter & facebook”

Here at Market That we have always been big fans of email and seeing this headline did bring a smile. We are convinced that a well developed list would out perform any customer communication channel based on cost, reach and return on investment.

The hype is still all about social media but with Facebook page reach at less than 10% of your fans, why forget email when a modest list will will have an open rate at 25% or more. Most of our clients have open rates at around 45% and some are even higher.

Social media is great for spreading content, so you can imagine our interest in receiving a Linkedin update about an email report that was issued last year. This came from the marketing data people “Custora”  who provide systems for online businesses.

Reported by Marcus Wohlsen of wired.com. Here are a couple of extracts and a link to the full post. Although the report was compiled from online retailer data, the results can be applied to any business.

“Despite the hype that inevitably clings to the newfangled, however, it’s relatively antique tech that appears to be far more important for selling stuff online. A report from marketing data outfit Custora found that over the past four years, online retailers have quadrupled the rate of customers acquired through email to nearly 7 percent. “

And further on.

“Custora’s findings don’t bode especially well for social media business models, especially Twitter. Of course, ads on Facebook and Twitter don’t have to lead to immediate clicks to have an impact. They still have the potential to raise ambient awareness. Yet Custora found that Google’s ads, by contrast, do lead not only to clicks but to purchases—the holy grail of “conversion.

This is no surprise to us. Social media is great, but when combined with an integrated approach of paid advertising and email follow up, it will provide a measurable conversion process and build equity into the future.

You cannot keep or communicate with a Facebook page ‘like’, but you can email and re-market to a list.

Full article here. http://www.wired.com/2013/07/email-crushing-twitter-facebook/

If you are not on our list put your email in the box above and get a copy of the traffic map and you will see what integration is all about.

Email Graph
Image: Custora

Managing the Email Madness

Managing the email madness, I love email but there are time when the inbox becomes a filing cabinet. Below is an interesting video from Google Tech Talks. Merlin Man has a concept call “Zero Inbox”. That means every time you check the email you process and empty. Here is a 5 step process to tame the email madness.

Email Choices
Choices for an email

There are  5 options are Delete, Delegate, Respond defer and Do.

He is not big on filing. I do not agree with this, I keep emails (particularly training) from my competitors or aligned businesses. I like to look for pattern, see the promotions and timing of promotions.

 

 

I have several email addresses and use an alias, this keep clutter out of the inbox. The video is worth a look, you may want to skip through bits as it is over an hour. ( I did )

I hope you find it useful.