53 digital marketing tools you must master.

I saw the headline ” 53 digital marketing tools you must master ” on a blog post this week, I guess it was published at the turn of the year, you can find it here if you want to plough through it. Although you may want to watch the video first.

My thoughts were what the xxxx is that about. The full story is in the video, but reality check here could you master 53 digital marketing tools, that many, would you use all of them?

 

Who needs 53 digital marketing tools, here are my 5

53 digital marketing tools you must master.

The point is as a business owner you do not have the time to do this stuff, you have a business to run. For what it is worth in my opinion there are five tools that every business owner should have at least a working knowledge, if not some degree of mastery.

 

 

 

In the video I suggest five tools are all it takes to make a difference.

Google Analytics.  You need to understand the basics and the important data that makes the difference.

Google Adwords. The tool that changed the face of digital marketing. It gives every business owner the power to find customers. Yes, it has become more difficult to use and it does cost more but that is because it works. (Yes we do offer adwords support if you rather leave it to others)

Social Media. A business owner needs a working knowledge of social media, that does not mean being on every channel. It does mean have the knowledge of who your customers are and on what platform you will find them.

Copy Writing: This is the ability to write in a compelling style, a style the encourages your customers to engage with your website and your social media.

Photography and picture editing.  Every phone is equipped with a fantastic camera, the ability to do simple image edits like improve the colour, change the size or reduce the resolution.will see you right. Simple editing tools are available from your phone app store and there are online resources that will teach and serve.

So there you have it there is no need for 53 digital marketing tools you must master when five will do. But this does bring us on to another point.

Are you making the best of your digital marketing

It has been interesting to witness the development of digital marketing. I have been in the marketing industry since the telex machine, (See here ) experienced direct mail and witnessed the madness that was fax sales letters. The point is there have been many channels of sales communication and digital marketing is the latest derivation.

What makes this so revolutionary is the reach and access. Large companies, the multinationals have always been able to buy access to the market through branding and commercial TV. But never before in human history has this level of access been available to even the smallest business.

What makes it so unique is the level of targeting that is now available. In the past to reach a target market a company would select advertising based on the percentage of possible targets within the catchment of the programme of newspaper circulation.

With digital techniques, you just advertise to the people that you need to, what could be better than that?

A digital strategy that works for you.

At market that we specialise in developing your digital strategy. Yes, you do a bit of social media or place a few ads but what is it that holds it all together. Are you working towards a top line plan? To hear more about this check out the video below. I can write this it will be better if I explain it to you.

[stripe name=”Market That” description=”Adwords Deposit” amount=”10000″]

 

 

Is your Google Analytics clean? Use a filter

Google Analyitics Filters Are you throwing mud at your Google Analytics?

Do you use your website as a reference or resource?

 

 

 

Are you clicking on it many times a day to check information or read content or answer customer questions?

As as aside when I worked at the catalogue company, customers would phone into sales and ask a question about a product they had seen in the catalogue. The staff would read the same catalogue information back to them. It is funny how many customers want this service, it must be a sort of assurance that the information was correct and remove the barrier to the purchase.

I digress, the point being, if you are using your website as the reference or the business bible then you are contaminating that data on Google Analytics.

Google will register any visit to your site regardless of how it arrives.   When you or your team access the data it will look like there are lots of searches or direct links to obscure web pages. If you are investing in the digital marketing process, this will make the task harder by masking the true data and creating inflated figures. There is a simple solution filter out your visits.

Exclude your visits with Google Analytics filters

Google analytics filters can be found in the Admin tab on your analytics account.  But you must do this process while using the Internet from the location that you want to block.

Access that admin from the gear at the bottom left of the main analytics screen.  On the admin page is three columns, the filter tab is on the far right half-way down.

While I can do this is words, it is easier to show you so I have made a video the covers the process fully. See Below

If you would like some direct help or have a question get in touch here.

To your success

Paul Harvey

 

 

Why You Must Use Adwords

Yes that is right I said you must use AdWords.

It is a total shock to me how many people with local or national businesses do not use the most powerful tool available.  Digital marketing and the tools at your disposal are the rocket booster that can bring an unlimited stream of new people into your business.

Yes, it costs to have me do this for you but even with my fees, the advertising it will be less than the comparable exposure with traditional advertising and the results will be quicker.

So leave a message

Call Today: 01463898129

Or fill out the contact form here 

Costs and Opportunities

What does a newspaper advert cost you,  well I have not checked in a while. But I would guess a reasonable size advert on page 3  or 4 of a local paper will be somewhere between £200 to £500. How many calls will that bring?

The Google difference.

Search

When you use a Google page to search for information that is like using the yellow pages. A click on google search can be a little costly, but wait a minute these are real people looking to buy stuff now.

 

Display

When you search or read other websites, you will see adverts, that is the Google version of newspaper adverts. These clicks cost a lot less that search as these people is not directly searching for the product, but the advert can be placed in strategic locations to maximise the possibility of interest. The hidden benefit of display advertising is the visibility brand recognition it offers. Your brand appears on other websites.

Remarketing

This is the most powerful tool in the digital arsenal the opportunity to advertise to people that have already been to your website. This facility has been revolutionary, the only way to do that in the real is to advertise on the front page of a newspaper every week. What would that cost?.

What will it cost you to take advantage of this amazing tool?

We set this up for you for £350/ month with a minimum commitment of 3 months.plus ad cost.