The Digital Landscape in the 21st Century
The digital world and the technology that created it undergoes constant change, what worked last year may not be working so well this year. The video below explains how digital marketing has moved from the one-click sales process to something that is more dynamic. The video explores the idea of a mixed advertising and content strategy.
As a business looking to develop your digital marketing, you need to be sure that your investments do not go unrewarded. The tools and services found here have one objective, and that is to:
- Build a community of people that know like and trust you and your business.
- Build resilience into your marketing and sales processes.
- Build an audience of followers on different platforms
- Build an email list that you own.
Consumers are overwhelmed by the marketing messages they received on a daily basis, much of this coming from the smartphone. They have learnt and developed techniques to insulate themselves from these distractions.
Time to Build a Community your Tribe
By building your community, you are returning to the village mentality. Today’s consumers are looking back to the village for trusted advisers to support them to find their needs.We see the growth and importance of reviews and testimonials; people ask their friends for advice and direction. Being part of that community puts you in that crowd.
If you would like to explore your digital marketing with an adviser book a free discovery call or check out the links below.
NOTE LATE 2017 UPDATE: GDPR is coming in 2018 and it will change how we gather data and communicate with customers if you have a marketing list you must start taking steps now, or come May next year using the list could become a problem.