As said social is not the answer, nor is it sustainable.  This is not about spreading yourself or your business across multiple channels. It is about targeting your advertising to your audience.

The secret to how to be everywhere is simple; you just have to appear to be everywhere to the right people.

Below is a video, checklist and action points to implement a process into your business that will get you in front of the right people and let you be everywhere.

The secret of how to be everywhere

Here is the checklist for how to be everywhere

1 Jump in simple and immediate:

Use the local targeting and display advertising on google or facebook. With accurate targeting, display advertising is a cost-effective tool, and your brand is seen regardless of the customer clicking the advert. Used well and directed to relevant pages it will build reputation leading to the sale.

2  The Power of Retargeting

Both Facebook and Google offer retargeting / remarketing systems. This is the real secret for how to be everywhere. Using some code on your website it allows you to reconnect with people that visited your site. Even for a few moments. This process can be tailored to connect with all or your visitors or just those that stayed for a given moment or visited particular pages. We have all experienced pair of shoes or the new must-have gadget showing up in our web browsing. That is bad remarketing done well it will support your brand and business goals.

For help with this process get it touch here  or use the action list below to do it yourself,

Action Points 

1 Check you have Google Analytics on your website.

2 Sign up for a Google AdWords account, (Ask us we may have some Free advertising vouchers) and note the ten digit number. Make sure you have a web page on your site with cookies and privacy policy.  It is a requirement when using these tools.

3 Back inside analytics under admin/ property/ product linking. Connect your AdWords and Analytics together, That Ten Digit number.

4 Still, inside Google analytics go to admin/ property/audience definitions and create the relevant groups for.  All visitors,  Last seven days or page sequence. Many options.

5 Login into Facebook and set up an advertising account, In the account, management area looks for the pixel and get that code applied to your website.

6 Start a locally targeted ad campaign in Google using three adverts to one landing page on the Display network only.  You are starting to build your audience. The budget will be dependent on your market, £5.00/ day is a good start, and a max CPC of 50p.

7 After a month you will have an audience and can start to use retargeting to keep talking to your web visitors. From their perspective, you will be everywhere.

Good Luck this is just the start of a great opportunity.

For help with this process get it touch here 

 

 

 

 

 

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