Create the killer intro. How to build interest and curiousity

Create the killer introHow to create the killer intro is a bit of an art form, but with 15 minutes we can fix that.

At the bottom of this post, there is a 5 point process to help you develop you own. But first, lets us explore what it means to be interesting.

How to be interesting is about knowing what to say at the right time, it is an enviable skill and can change how you are perceived. Most people having been in business for a while are confident in how they present themselves. But raise the stakes a bit, and speaking can get a lot harder. We have all seen dodgy powerpoint presentations.  Now try to sell something or pitch to the big guns of your industry.

Celebrity Status Makes a Difference

Celebrities are interesting people or are they?  The media seem to think they are important and that in itself puts them on a platform and make us feel different about them. Is there a famous person that you would like to meet, what would you say? “I am a big fan of your work?” lame…

I would quite like to meet Kevin Mcloud; I wonder if he likes the Grand Designs. Or is that another lame question? So what would I say? Depends, if I was talking, I could hold a conversation, if I was selling that would be different.

Communication and Status

A few years back I had a working relationship with a famous name, while it was never said, it was somehow known not to speak about that part of their life. So we spoke about normal things as if that were possible when our lives were so different.

Fame or celebrity status only makes these people different in our heads. If they have put themselves in a position to have a conversation with you, they do not have the problem, you might. A good test if they want to speak. Are they surrounded by big guys with no necks and dark glasses?  Then don’t bother.

If I had asked, could I have leveraged that relationship? What would it have cost? The point is I could not raise my level of interest for them enough to drop the boundaries so we could not move beyond the working relationship. I had nothing to offer.

This is all well and good but what about the real world

What about meeting people in life or business. Are there any stars that would make you take a breath.

I guess it is a bit like the dragons den, could you pitch, Duncan Ballantyne, Deborah Meaden or Peter Jones? Are there any stars in your profession? Is there anyone that you could meet that would change your business. How would you feel, would you be ready?

Having followed some big player in the marketing field for some years, watching and listening to programs and training. I won a 15-minute coaching session with one of my Gurus, and I have to say for the first 30 seconds it felt weird. I said as much, and he laughed. Funny he is still a Skype contact, not that I would call without asking first. Boundary, I am not interesting enough, this call was relatively easy and not a sales situation. Pitching to him would have been very different experience and reality check I was his ideal customer, he was not mine.

Would you drop the ball?

Create the killer intro
The Elevator Pitch

The point is, given the right chance how ready are you to take the opportunity. Do you have an introduction that makes you proud, and the recipient interested enough to follow up with you?

What do you say, is it all about you and what you do, it is technical and a bit jargon? Call it an elevator pitch or what you will, the important point is will it be interesting or memorable? 

“Hi my name is Paul Harvey, I’m an internet strategist, and I develop systems for lead gen.”


” My name is Paul Harvey; we offer a total system that allows business owners to identify key leads. It allows them to focus their attention on the customers that matter. We specialise in high ticket products for B2B companies and those in the renewables sector.”

How does that sound any better? Possibly needs work, but can you see how it opens the door to more questions and it clearly identifies who we are looking for.

Now your challenge, can you create the killer intro?

His is a simple process to create an opening introduction, something the leaves the recipient in no doubt what you do and who you help. Who is your ideal client or contact, who do you want to speak to, start there?

1 Make a list.

2 What are their problems, what do they need?

3 Can you create the killer introduction, something that makes you stand out from the crowd?

Create the killer intro with the 5 step intro builder.create the killer into

My name is ____________
1 we ( help / offer / support)
2 to ( subject )
3 and solve (problem )
4 to get( solution)
5 for (Define target market or group.)



My name is Paul Harvey; (1)we offer a total system that allows (2)business owners to (3)identify key leads. (4)It allows them to focus their attention on the customers that matter. (5)We specialise in high ticket products for B2B companies and those in the renewables sector.”

While this is not a digital process, the work still applies because the result can be used in email or on social media. If you need help with this stuff or any of the nuts and bolts that make marketing happen, just get in touch. Over to you, do it now. 

Remember a strategy call is an opportunity to explore how digital marketing can help your business, use the contact form as it helps to guide the conversation.  Contact Us