Why is email so important? Because in just 10 years it has become the most direct communication method that there has ever been. How often do you check your email now that is flows into your phone?
Use well it becomes the backbone of a powerful marketing system, a tool that leads to more customers and greater profits. This is because turning a new contact into a prospects and then into a customer is a question of relationship. Do they Know Like and Trust you enough to commit to your services or buy your product.
What is it that is that tips people in our favour?
The clue is in the like and trust. When spending money or committing to work with someone we want to like them, feel confident with them and enjoy the interaction, it is about the relationship.
The sale is a journey
The process of moving a contact along a path to become a prospect and on to be a customer is a journey for them, for marketers it is called a sales funnel. This is a multi step process and requires the contact to be nurtured informed and guide towards a place of wanting to work with us or buy our products.
For some this feels uncomfortable almost a manipulation, be assured this is not magic marketing voodoo, it is more of a filtering process where customers read and following our communication, they choose to follow the trail.
In our multi channel connected world, our prospects receive hundreds of messages every day, yet email is still one of the most significant communication tools for building relationship.
Appearing at the in-box or increasingly at the smart phone, keeps awareness of our business in the prospects mind. This give us the opportunity to direct them to other content on our web site or social media channels or to pick up the phone. It is a personalised advert with no competition.
Latest research from some of the biggest organisations suggest that 10% of sales is delivered through the email relationship. When compared to other media, email is a low cost channel with a strong return on investments of both time and resource.
Are you sending enough email, how are you doing it and can you measure the results?
Modern email service providers have a range of tools that track delivery and email performance. They allow a business to send personalised newsletters or a whole sequence of messages based on information the customer has provided. If you are still sending email through in-house systems or on web based platforms like google or yahoo, you are missing a vital piece of on-line technology.
If you would like to have a system installed and integrated to your website you could be up and running is just a few day. Depending our your systems and needs, installations start at £200
For more information about email system please complete the consultation form below. This is a free
20 – 30 minute telephone consultation to establish your needs and look at your opportunities to use email more effectively.