Category Archives: Sales
Even great products must be sold!
Fact all products have to be sold. Published on problogger today is a post with 11 points for selling on line ebooks. The challenge for bloggers and all online information channels is that the readers comes to the site for free … Continue reading
Posted in Sales, Sales Journeys
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Ten Tips to Recessions Blues
Good times breed bad habits, it is one of those saying that marketing guys throw around during tough economics. Truth is when sales are easy any advert will do, when the phone keeps ringing adverts do not get tested. Here are some of … Continue reading
Is it about Getting or Give and Receiving?
I have become increasingly aware that much of the sales processes and marketing material that hits us every day is more about getting. Most cases the get comes before the give. It’s the “Getting” that seems to be the problem … Continue reading
Posted in Marketing, Relationships, Sales
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Inspired with humour from Geoff Burch
A Short review of a network event when Geoff Burch was speaking Continue reading
Is it Sales or Marketing
I think I am in both although more relationship marketing than sales. What I find exiting about marketing is that it can be found in every part of the business, it is something that touches everything from the answering of … Continue reading
Posted in Marketing, Relationships, Sales, Sales Journeys
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Getting Past the Gate Keeper
We use all manor of channels and tool to communicate with our clients. What ever tool you use to generate sales in B2B at some point you will need to contact companies and speak to the decision maker. This is easy when … Continue reading
Posted in Bricks and Mortar Marketing, Sales
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Creature of Habit
I have a box in the wardrobe full of the keep sakes that I have collected over the last 20 years list, notes, journals and photographs. My son wanted to see my old pictures recently, it is funny because I … Continue reading
Sales Journeys
The journey that you customer takes is up to you, short video where a retailer is getting the wrong customers? Great location shame about the traffic
Understand the Sales Journey
Most people start a business when they discover this fantastic product or they feel that there is a desparate need for a new service in this area. If they get the right advice they go out a check the market, sometimes they do not … Continue reading
Posted in Communication, Sales, Sales Journeys
Tagged Marketing Process, Sales Journey, Sales Process
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You are the Expert
It has been a day of talking about positioning, that is creating a place in the world where you are perceived as the expert. It is such a fantastic concept because when you are seen as the expert people will … Continue reading
Posted in Communication, Sales
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