Is it Sales or Marketing

I think I am in both although more relationship marketing than sales. What I find exiting about marketing is that it can be found in every part of the business, it is something that touches everything from the answering of the telephone to the deliver driver placing the parcel at the door.

 

Many of my clients have started their business because of a passion for a product or because they enjoyed making something or simply because they wanted to get out of employment and run their own train set.

 

They soon found out the reality of sales and its definition.

 

The definition of Sales: Find a great product that people might or might not want or need. Bang on any door, Speak to any one who will listen.

 

This can be hard work and needs a thick skin.

 

When sales is approached from the position of marketing there is a grace to the process, I like this definition as marketing is more like this.

 

Definition of marketing: Find people that have a need or a problem that they want to solve.  Find a product or solution to the problem and offer it to them.

 

The second is much easier than the first as when people want what you have it is the start of a journey you make together. It is building a relationship where the customer completes a sale with a true sense of satisfaction and gratitude towards you or your business.

 

There is an aspect of sale involved even when people want something they sometimes need to given all of the information for the coin to fall in your favour. 

It is not about heavy lifting, attrition or fighting objections, if it is then they are the wrong customer.

 

All the best in your marketing

Paul Harvey