Where is your Promotions Calender?
Forres Gazette Picture and link
The new year finally started once we had got over the shock of the snow and worked out how to drive on it. This weather for many has created a tough start with footfalls and turnover down for those companies that require customers to visit. It is a natural hibernation time and getting customers to respond to our messages can be tough. The traditional “sale” has lost much of its magic as consumers have grown suspicious of the standard sales message.
The trick here is to look to the future engauge them with events in the calender. Every business needs a promotion Calender or Diary if you have not looked at this then now is the time to start.
What are the main events of the year for your industry, look to tie a promotion to them, for my resturant clients in Scotland it will be burns night followed by Valentines day then Mothers day Easter and so on
Look to each event and see how you can structure and offer that fits in with the values of that event
Think about how you will structure it will it be exclusive or restricted.
Are there time limits or incentives
With a well planned Promotions Calender you can set about decideing channels to the market creating, materials booking, advertising and generally planning the year.
Once you have them tweeked, promotions will work year on year with minimal change to the formular.
If you want help with you promotions calender for 2010 drop me line or have a look at this
All the best to you success
Paul Harvey
