Carphone warehouse on Twitter
I was interested to see a blog post this morning on BNET
Carphone Warehouse’s Twitter Strategy
Carphone Warehouse
It looks at the strategy that the Carphone Warehouse have adopted using twitter. It buys in to my own experience with social media. There is so much excitement about its growth and potential to build huge lists of people and to my mind that is just what they are huge list of people where a small % is really listening
The key that CPW have picked up, twitter is a communication medium for connecting with customers if they are the type of customer that will be listening. They are using it to improve and monitor customer service.
I think social media in general is a fantastic tool and we are still in the period of research and development, finding new applications and uses for the tool. It is really good to see a big company developing a sensible strategy for it use in the business rather that just banning it as they have in some organisations.
http://blogs.bnet.com/customer-service/?p=171
