Inspired with humour from Geoff Burch

I love to be at networking events, even better when they are easy. Having a good speaker makes that happen, they inspire the audience, we all share a common experiece and it breaks down the barriers, people can speak to each other from a point of common interest.

The use of humour to pass on a message is a skill I aspire to and want to cultivate. I was at a meeting last night with Geoff Burch a business speaker and leadership guru. There were lots of business owner and Face book friends at the event, Jane Duncan Rogers, Claire Hayes, Jock Gibson, Tez Watson and many more. 

Paul Harvey Geoff Burch and Jane Duncan Rogers

“Geoff Burch is hailed as the alternative business guru. … With characteristic irreverence and humour, Geoff tears apart many business taboos. …”

 The event was the last formal meeting for the Moray Small Business Club. An enterprise-funded group meeting 6 times a year to network and share stories. Each month there would be a speaker on a subject relevant to the audience of start-ups and new business owners.

 Geoff has a strong stage presence, and conveyed with humour and story a great message for these modern times. The word “SALES” is now back in plain language.

 I have heard it said that “Good times breed bad habits.” Two years ago people would buy anything with out being asked. This was true no matter how it was promoted or if the service behind it was poor.

 Times are different and getting sales means asking for the business and delivering the service.

 Here is a video from the London Business Forum

 In Geoff’s presentation, he covered so much it would be impossible to put in a blog post that you would want to read.

 The point that stood out for me was the marketing and the bit before you start.

 “Marketing creates the opportunity for you to prove how brilliant you are at doing your business.”

 This is so important marketing is the fuel for the engine that is your business. If you cannot do it, then do not promote it.

 Putting this in plan terms if the machine for sprocket making tends to break down get it fixed before you advertise more sprockets for sale.

 I see this often and like to work with people to fix the problem before we market the business.

 How is you business engine running does it need any tuning, this gets us back to the point that word “SALES” in the pre crunch world if your business was not well tuned it did not really matter there was always another customer.

 Now that might not be quite so true. Any thoughts

 All the best with you day