The Art of Marketing the Arts

The art comes first

I was asked recently to put together training for artists and performers looking to market themselves. I jumped at the chance to make the marketing material that I use accessible to the artist.

 It was then that I realised that any artists is wonderfully place if not better prepared to bring alive what it is that they do. Like anyone, that I meet in business there seems to be some common threads. We are all-good at what we do and are blind to things that we do not see.

 The plumber and joiner offer us tangible products and as customers, we get that physical gratification of hot water or well hung doors.

The artist gives us feelings, a sense of the journey they have been or explored. This can resonate with us in terms of our own path or it can be something where we empathise.

The joiner builds a reputation as some who is reliable completes his work on time  and build recommendation and returning customers.

Just as in any other professions the artist also has to build reputation and this process is key to bookings and continued work or success.

I call this “The Artist Time Line”© at one end is the on the left is the work pictures, songs or poetry. At the other end of the line on the right is any publicly famous artist that you can thing of.

The Artist Time Line

On the left customers buy the work because they like it for it pure value the artist or designers is not relevant.    

 On the far right the person is more important than the work, anything that the produce or do in of interest.

At some point on the line there is a flip or switch from the work to the person as an artist that is the point when the career takes off.

The marketing skill is how to bring this point closer down the time line preferable while the artist still alive and young enough to enjoy the process. This is the same for all of us, create a following that is interested in us for who we are and what we do. This build reputation following and long term customer relationships.

 Once the training is complete I will release some products about the process for the artist in all of us

 All the best to you and your business.

Paul Harvey

Call me now to discuss how to grow your business through effective Marketing and Sales strategies:-

There is nothing to loose and you get 20 minutes free and even that will make a difference promise.  

CALL 020 3287 6962  or  EMAIL paulh@market-that.com